Family Wealth blog

Watching a Rollercoaster

A retired couple enjoy a wild ride on a rollercoaster.

Lots of people love roller coasters, but they're not for everybody. That's one reason the average roller coaster ride lasts less than two minutes. And they always let you off pretty close towhere you got on.

But the recent selloff has looked like a rollercoaster that has way more downs than ups. For those investors who don't take the long-term approach, it has been a terrifying ride indeed.

What does this wild ride look like for the investor who chose not to get on the rollercoaster, basically to watch from afar? Not that they didn't invest, but they weren't seeking the thrill of being in that seat for the short term.

For those investors—as long as their portfolios featured strong companies to begin with—it has been at least a bit less nerve-racking. They see people get on the ride. Afterwards, some get off filled with adrenaline, racing to get back in line. Others look terrified and happy just to be alive. But the onlookers are content to listen to their friends describe their wild rides. They've got plenty of time to listen as they wait for the markets to get back to "normal."


This communication is for informational purposes only and should not necessarily be regarded as legal, tax, or customized financial advice or comment or as an official statement of the firm, or any agents thereof. J.L. Bainbridge & Co., Inc. is not a broker dealer and does not offer tax or legal advice. Please consult your tax or legal advisor for assistance regarding your individual situation. It should neither be assumed that future results will be as profitable or that a loss could not be incurred. For more information related to our firm, please see our disclosure brochures at and

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